How to Create an Effective Creative Strategy (Part 1)How to Create an Effective Creative Strategy (Part 1)
Creative strategies are not only meant to make your brand stand out from the rest. They also play a big role in helping your company reach its marketing objectives and promote business growth through a systematic approach. To put simply, a creative strategy must answer what, why, and how you are going to achieve your marketing goals. But how do you create a creative strategy for your company? Here’s a short guide for you.
Define SMART marketing goals
Begin by identifying your unique business goals. Ideally, these goals should be SMART, which stands for specific, measurable, aspirational, realistic, and time-bound. A good example of a SMART goal is: “I want to increase my conversion rate by 3% by the fourth quarter of 2022.”
Identify marketing KPIs
Now that you already have in mind your marketing goals, look into your key performance indicators (KPIs). These are metrics that would help you measure the effectiveness of your actions towards your goals. KPIs should give you a clear picture of where you are in meeting your objectives. Good examples of KPIs include leads, conversions, email subscribers, pageviews, and revenue.
Choose a couple of KPI that ties perfectly with your goals and pay attention to them. With ample focus on a particular metric, you can effectively move closer to your marketing goals.
Know your target audience
After identifying your goals and KPIs, it is time to know who your target should be. Have a clear understanding of the type of person you would want to sell your products or services to. Creative strategy agency Carbon Moves suggest that as you learn more about your target audience, the more effectively you can market to them. This is why it is important to know their needs and wants and understand their behaviors as customers. This way, you can come up with a creative strategy that effectively connects to them.
Creating an effective creative strategy does not stop here. Check out the second part of this guide.